
MXY Practical Logistics Consulting
About Us
So many large as well as small companies are not getting the basics right. They suffer delays at customs, quibbles over terms and documents. What often seems the minimum and easiest way can get you into a lot of trouble.
Our mission is to get the world of international freight back to the fundamentals. Principals that have been in place since tea was traded over the high seas still apply today as the basis of international trade law. In this site we want to point out those fundamentals. We hope to cut through much of the bad information, weak expertise that exists in many freight companies, and clarify for you what is needed to get you going in every deal.
Buying and selling across international borders can be intimidating. And its true that there are some very complex regulations out there. But it is the basics of your documentation, and shipping methods that give you the most effective movement of goods. If you want to get your goods and your deliver your customer’s goods on time, start with the basics, start with us.

Malcolm Appelbe
International trade development leader with in-depth expertise in international trade partnerships, foreign trade policies, global sourcing and logistics, international customs and trade regulation, trade data management, and cross-boundary agreements. Leads new business setups globally, including legal structures, contract arrangements, and regulatory compliance.
Builds strategic cross-boundary relationships to leverage new opportunities and reduce trade barriers and bottlenecks. Advises board and C-Suite on international trade opportunities and related ROI.
Solid experience with global cultural and business practices. Opened new-business startups and built teams and operations across Europe, Asia, the Middle East, and Central America.
Outstanding presenter and global trade expert, leveraging expertise to drive organizational change and adaptation to global markets. Skilled in International Trade Agreements
Bio: Previously Director of Global Logistics & Trade for a Hi Tech manufacturer, Malcolm has well over 25 years’ experience in all aspects of global freight, customs entry work, trade compliance, trade data management and trade relations! He established and ran two complex foreign trade zones, duty drawback and multiple initiatives across Asia and Europe, most recently in Malaysia.
Malcolm has lived and worked in five countries and travelled globally in managing effective supply chain logistics. He started in global logistics and trade on the Liverpool docks in the Grain trade. He lived and worked in a variety of locations in the Middle East, (Primarily United Arab Emirates, and Sultanate of Oman) Scandinavia, United Kingdom, & USA, implementing engineering projects and did his first customs entry in Oman.
Malcolm has extensive experience in the freight forwarding and custom brokerage industries. As an Independent consultant he worked with 32 companies on a variety of operational improvements, ISO 9000 implementations and training initiatives.
Malcolm provides oversight of major import areas in Asia and Europe. He is often working with Supply Chain organizations on INCO terms and collaborative efforts to reduce costs and streamline supply chain logistics
Active in monitoring trade developments in Washington with the Korean FTA and FTZ regulatory changes.
Prior to Lam Malcolm was Director of Customs Compliance at Levi Strauss where he managed significant use of Free Trade Agreements. Malcolm reorganized trade operations and compliance. He took the company through a Customs Focus Assessment, and implemented other duty saving programs including First Sale.
He is a Licensed Customs broker and has a BSc. in Applied Economics from the University of East London.
XiaoYan Xie
International Air freight with in-depth expertise with upper deck cargo and consolidations. Strong experience in agency relationships across Asia and China